What Large Format Printers Bring to Your Business

What Large Format Printers Bring to Your Business

8th February 2018

Large format or wide format printing typically measures around 131 inches wide and even bigger. According to research large-format printing services are driving a massive portion of the signage market and growth in the printing industry. In fact, large-format printing is outpacing popular digital alternatives like LED screens in terms of growth. Consequently, no matter what your marketing needs may be, including producing vehicle wraps or promoting your brand with banners, large format printing is typically a solid option for your business. The following are a few benefits of using large format printers and large-format printing coupled with some examples of how they can help your company.

Benefits of Large-Format Printing

One benefit of large format printing is the fact that it is customizable and can be designed to fit many objects and shapes while at the same time being very visible to passersby, making them ideal for your marketing campaigns. Because they are often made with durable, weather and sun resistant materials, large-format printing projects are ideal for outdoor campaigns as well as for indoor use.

Typically large-format printing services are used to produce massive banners, and these banners are the most common examples of large format printing on the market. Consequently, these banners dominate conventions, festivals, and expos for days constantly weathering the environment and projecting brand orientated professionalism by remaining intact and vibrant. Versatility regarding shapes and sizes makes them beneficial to both budgeting and creativity. Many of these banners are available in vinyl plastic or nylon mesh adding to their longevity and UV resistance keeping them fresh, bright, and ready for repeated use.

Regarding the range of mounting materials available, large format printed banners utilize heavy duty supports to keep them swaying proudly, such as extra-large grommets and double folds being put in place so they can resist persistent and windy conditions. These banners are often used in window displays, as wraps for vehicles, full coverage for walls, and custom designs for a particularly odd shape, a versatility which adds extra value to these types of large format banners.

Competitive advantage over Conventional Presses

With large format printers you can combine both RGB inks and CMYK inks to create richer more deep colors that are photo realistic. These brilliant images are perfect for photographers, artists, and TV networks. Also, when it comes to cutting in printing batches of large format printing jobs you can develop custom print and cut pieces that can be scaled up or down for different purposes.

Large format printers have plenty of waterproof solutions substrates, and coatings to help them last longer. This makes large format printing a bit more durable and utilitarian than other printing options for businesses. Typical conventional large format printing presses work with individual sheets or paper rolls, but with large format printing, you can use large rolls of variable materials. Large format printing can also be done on tile, wood, and hard plastic as well as other more rigid surfaces.

Ideal For Promoting Company Growth

Businesses find large-format printing an affordable way to promote growth in terms of marketing. Because they are relatively cheap due to the way they are made, large format printed banners are a popular marketing investment that can be reused and modified as needed.

Additionally, they have a proven record of catching the eyes of consumers due to their size and brilliance. When people see an official sign on the large banner they react, they take note and they are more likely to make a consumers choice. Large format printed banners increase foot traffic to a business and add a sense of legitimacy to a brand through their polished and massive presentation.

To find out how much large format printers can benefit your business contact the experts at Stratojet USA.

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