When you’re trying to market a medium to large business, sometimes it’s necessary to produce promotional materials for many types of events. Some marketing opportunities are nothing more than local events near headquarters or company branches, but other events are larger, attracting hundreds or thousands of attendees.
If your company’s employees will attend a trade show, a large conference, or a public event (i.e. a concert or a festival), it could be necessary to print thousands of items. If your printing needs only occur a few times per year, it makes sense to partner with a local or online screen printing business.
Just send them your company image or logo, and they can generate up to thousands of items and ship them to the event. For multiple printing jobs throughout the year, such as in the corporate office, you might consider investing in your own fabric printer.
At Stratojet USA, we manufacture many types of printers, including roll to roll printers, UV inkjet printers, wide format printers, and fabric printers. The size and capabilities of each printer is designed to meet the needs of different types of organizations. When you’re tired of having to plan for weeks or months in advance of events and place orders for on-demand printing, you might wish you had an in-house fabric printer. For example, you might need 1,000 employee uniform shirts for the annual meeting or 500 tote bags to dispense at a plumbers convention. If you need to perform printing directly to fabrics, we’ve got you covered. With a fabric printer on site, your marketing team only has to finalize an image design prior to the event and allocate time for an employee to print it on the desired material.
Common Types of Fabric
For most promotional purposes, including printing T-shirts, banners, bags, signs, and other apparel, it will be sufficient to select an inexpensive, durable fabric to which common printing inks will bind. These are generally machine washable. Keep in mind that every fabric you consider for mass printings should first be tested. This involves securing a fabric sample and printing the image or logo on it to see if the machine washing causes it to fade.
100% Cotton Fabric
While a blend containing a synthetic material like polyester or rayon may be more cost-effective, a fabric containing 100% cotton is sometimes ideal for printing the most opaqueimage. If you aren’t sure, consult your printing provider or the manufacturer of the fabric printer you intend to use.
Sometimes, a 50% cotton/50% polyester blend is a good option for screen printing projects, especially if you plan to use a water-based ink. Some inks are going to bind better with these types of blends because the weave of the fabric is finer.
For the biggest printing projects, it is possible to save even more on the cost of fabric by using a blend that is part cotton, part polyester, and part rayon, acrylic, or spandex. Be sure to check how the printing ink binds to a specific tri-blend.
We are glad to help consumers considering the purchase of a fabric printer for their business needs understand how digital printing works. When you choose digital printing instead of screen printing, each image can be rapidly printed onto your fabric of choice. You could choose to print on large rolls of fabric and then cut them down to the right size or place fabric items individually on the printer and wait for each image to be printed. Both processes can be time-consuming but do save considerably on outside printing costs, which are typically higher. Some digital fabric printing processes also require enough time for the ink to dry before the item is ready for consumption.
For more details on acquiring a fabric printer, please contact us today.