If a picture’s worth a thousand words, how much would you pay to print it? When you stop and think about it, people often assume that print marketing is nearly dead. While there has been a decline in print media over the years due to digital marketing solutions, there are certain types of promotions and marketing that still call for printed materials. These are typically involving face-to-face audiences, including people attending everything from trade shows and conventions to intimate parties like weddings, bar mitzvahs, and staff development programs. When you are planning an event that will affect your company’s reputation, you must ensure all materials are ready in advance so you can meet the information needs of the audience.
Understand Your Audience
Almost any size business could urgently face the need to print high-resolution materials and distribute them to select audiences in their target markets. If they cannot source the right printer for their needs, they can fail to impress each audience when it counts. You want to set your business or organization up for success, which means having the right print capacity – albeit a partnership with a printer or using a UV inkjet printing machine.
Beat the Competition
If having better face-to-face marketing will help your organization beat the competition, then there are two questions to consider.
“Will you pay a print shop for expensive printing on demand and wait days for the work to be finished?”
“Will you print wide graphics on an in-house UV inkjet printer?”
If you answered “yes” to the second question, then you will help to contain printing costs by only generating as many promotional materials as you need for each event.
While you may have a department or a person who makes these decisions about printing costs, the acquisition of a large scale UV inkjet printer is a major purchase. It pays to get involved in the decision-making process.
We want to help your business make good marketing decisions. You will also appreciate these 3 extra advantages of purchasing the ability for your company to print high-resolution images on a UK inkjet printer:
With an in-house printer, you can print as many high-resolution images as you need on wide paper that can be cut into the desired proportions. With one of our machines for a business of your size, you will likely not have a secondary drying process. This means each paper produced, regardless of size, will be ready faster!
Print on Any Material
Our large-scale printers can print on a variety of surfaces, including papers, plastics, and metals. Having your own machine ensures you can produce everything from packaging wrappers to shipping labels and from signs to employee awards. You can vary the type of material for the needs of the audience or go with cheaper materials when the printing budget is tight.
Print in Two Directions
Choosing a UV inkjet printer also allows for printing in two directions and for customizing what you are printing on the software developed by the manufacturer. Our UV inkjet models make it easy to produce huge graphics in full detail without sacrificing precision.
Connect With Real People – Impress With Premium Graphics!
We recognize that manufacturers need to find customers, whether they want to impress wholesalers or retailers. Retailers need to connect with end consumers. All kinds of companies in your supply chain have fluctuating demands for materials containing premium graphics, often in full color and in great detail. We help you choose the machine that will engage your audiences precisely without over-inflating your costs.
For more details on investing in a commercial grade UV inkjet printer, please contact us today.